Launching a product always requires significant resources and investment, yet commercial success is never guaranteed. It is essential to analyze the underlying reasons for failure or declining demand to learn from them and implement corrective actions. Potential causes of underperformance may include changes in the market or competitive landscape, raw material availability challenges, production process issues, or an unsustainable pricing/cost structure. We offer support in analyzing the situation, identifying corrective actions, and evaluating alternative operating models.

Our consulting services include:

• Understanding consumer needs and competing products
• Evaluating product features in relation to demand and competition
• Assessing the product’s cost structure across the entire supply chain
• Consumer marketing and communication strategies
• Creating and implementing a corrective action plan

Our commercialization consulting can be seamlessly and efficiently integrated with other expert services offered by Foodwest.

IDEATION SERVICES – CONSUMER RESEARCH – PRODUCT DEVELOPMENT – FOOD SERVICE – NUTRITION – PRODUCT INFORMATION – FOOD SAFETY AND SUSTAINABILITY – CONTRACT MANUFACTURING